a) By submitting an application form and selecting "I agree to the Terms of Service" (or similar confirmation), the Client confirms they have read, understood, and agree to be bound by these Terms.b) These Terms apply from the moment of application submission. However, the Agency's obligation to provide Blueprint services only commences upon receipt of full payment.c) Submission of an application does not guarantee acceptance. The Agency reserves the right to accept or decline any application at its sole discretion.

a) The Client submits a completed application form including all required information about their offering, target audience, and chosen Blueprint tier (Focused or Testing).b) The Agency will review the application and notify the Client of acceptance or decline, typically within 24-48 hours. This timeframe is indicative only and does not create a binding obligation.c) If the application is accepted, the Agency will issue a payment link via email. The contract for Blueprint delivery is formed when the Client completes payment in full.d) The Agency may decline applications where:i. The offering lacks sufficient specificity for psychographic segmentation,ii. The target market does not provide adequate data sources for research, oriii. The Agency determines, in its sole discretion, that it cannot deliver a compliant Blueprint.e) If an application is declined, no payment link is issued and the Client has no further obligations.

a) Production begins promptly following receipt of cleared payment.b) Delivery timelines are as follows:Focused Blueprint: 4-6 weeks from payment dateTesting Blueprint: 6-8 weeks from payment datec) These timelines are targets, not guarantees. Actual delivery may vary based on research complexity, data availability, and the Agency's current workload.d) Architect Blueprints are governed by separate terms and timelines established in a bespoke Custom Blueprint Agreement.

a) The completed Blueprint will be delivered as a PDF document sent via email to the address provided in the Client's application.b) It is the Client's responsibility to:i. Provide a valid, monitored email address,ii. Ensure their email system accepts emails from the Agency's domain,iii. Check spam/junk folders, andiv. Notify the Agency within 48 hours if delivery is not received.c) Delivery is deemed complete when the email containing the Blueprint PDF is successfully sent to the Client's provided email address, regardless of whether the Client actually opens or downloads the file.d) The Agency is not responsible for email delivery failures caused by the Client's email provider, spam filters, or incorrect email addresses provided by the Client.

a) Upon application approval, the Agency will send a payment link via email.b) Payment must be completed within 3 UK business days of the payment link being issued.c) Payment links are single-use and expire after the 3-day period or upon successful payment, whichever occurs first.

a) If payment is not received within 3 UK business days of application approval, the application will expire automatically.b) Expired applications require re-submission through the standard application process. The Agency does not guarantee acceptance of re-applications or availability of production slots

a) Weekly production slots are limited and allocated strictly on a first-paid basis.b) Application approval does not reserve a production slot. Only completed payment secures a production slot.c) The Agency may accept applications beyond available capacity and operate a waiting list at its discretion.

a) All payments are processed through Stripe, a third-party payment processor.b) The Agency accepts major credit and debit cards in currencies supported by Stripe.c) All prices are quoted in GBP (£). Payments made in other currencies will be converted to GBP at Stripe's prevailing exchange rate at the time of transaction.d) The Client is responsible for any currency conversion fees, transaction fees, or exchange rate fluctuations. The Agency has no control over exchange rates applied by Stripe or the Client's card issuer.

a) Focused and Testing Blueprint packages require 100% payment in advance before production commences.b) Architect Blueprint payment terms are established in the separate Custom Blueprint Agreement.

Once payment is successfully processed, the Agency will issue a payment receipt/invoice for the Client's records.

The Agency is not VAT registered in the United Kingdom. All prices displayed are the final amount payable by UK clients. Clients outside the UK are responsible for any sales taxes, VAT, reverse‑charge VAT, or other duties applicable in their own jurisdiction, including any reporting or accounting obligations.

a) If a payment is initiated but fails to complete (e.g., due to insufficient funds, card decline, or payment processor error), the application approval is voided.b) The Client must contact the Agency to request a new payment link if their original payment fails. Issuance of a new link is at the Agency's sole discretion.

a) The Build Phase begins when payment is received.b) The Client may cancel within 48 hours of payment by emailing theteam@nichered.com with their order reference.c) Cancellations within this 48-hour window qualify for a partial refund of seventy-five percent (75%) of the fee paid. The remaining twenty-five percent (25%) is retained to cover initial work undertaken and project costs.d) Refunds will be processed via the original payment method within 7-10 business days.e) After the 48-hour cancellation window, no refunds (full or partial) are available. The Blueprint is a custom-engineered digital asset and production resources are allocated immediately. The full fee is non-refundable and non-transferable.

Nothing in these Terms affects the Client's statutory rights under the Consumer Rights Act 2015 or other applicable consumer protection legislation.

a) The Agency retains exclusive ownership of all methodologies, frameworks, research systems, psychographic principles, and processes used to create the Blueprint.b) Nothing in these Terms transfers ownership of the Agency's intellectual property, proprietary systems, or underlying methodology to the Client.

Upon full payment and delivery, the Client is granted a perpetual, worldwide, non-exclusive, royalty-free license to use the delivered Blueprint solely for the specific offering and target audience identified in the application.

The Client may:a) Implement the strategies, messaging frameworks, and recommendations contained in the Blueprint in their marketing operations;b) Share the Blueprint internally with employees, contractors, and third-party service providers (such as advertising agencies, copywriters, or marketing consultants) strictly for the purpose of implementing the Blueprint for the specified offering;c) Quote brief excerpts or insights from the Blueprint in public communications, provided such use:i. Attributes the work to the Agency,ii. Does not reproduce substantial portions of the Blueprint, andiii. Does not misrepresent the Agency's recommendations;d) Reference publicly that they engaged the Agency's services.

a) The Blueprint is delivered with the Agency's branding, name, and proprietary marks.b) The Client may not modify, redact, edit, or reformat the Blueprint's content while the Agency's branding remains visible on the document.c) If the Client wishes to remove Agency branding to create modified versions, they must:i. Obtain prior written authorization from the Agency, orii. Purchase a separate White-Label License (contact the Agency for pricing and terms).d) Any modified or rebranded versions must not imply Agency endorsement of changes made by the Client.

The Client may NOT:a) Resell, sublicense, or commercially redistribute the Blueprint to third parties as a standalone product;b) Claim authorship of the Agency's methodology, frameworks, or research systems;c) Use the Blueprint for any offering or target audience other than that specified in the original application without purchasing an additional Blueprint;d) Reverse-engineer the Agency's proprietary research methodology or psychographic frameworks;e) Create competing products or services that replicate the Agency's Blueprint structure or methodology.For clarity: Creating marketing materials, campaigns, or content based on the Blueprint's recommendations is permitted and encouraged. This restriction applies only to reproducing the Blueprint itself or the underlying methodology.

a) If the Client sells or transfers the business associated with the specified offering, the license to use the Blueprint transfers automatically to the new owner, provided:i. The Blueprint continues to be used solely for the original specified offering and audience, andii. The new owner agrees to be bound by these Terms.b) The Client must notify the Agency in writing within 30 days of any business transfer and provide the new owner's contact details.c) The restrictions in Section 4.5 continue to apply to the new owner.

a) The Agency reserves the right to:i. Reference the Client's name, logo, and the fact that services were provided in the Agency's portfolio, case studies, and marketing materials;ii. Display non-confidential results or general project descriptions (e.g., "3-segment Blueprint for SaaS company targeting marketing agencies").b) The Agency will not disclose specific strategic recommendations, psychographic insights, or proprietary client information without prior written consent.

a) Any breach of the restrictions in Section 4.5 constitutes a material breach of this Agreement and immediately terminates the Client's license to use the Blueprint.b) Upon termination for breach, the Client must:i. Immediately cease all use of the Blueprint,ii. Delete or destroy all copies in their possession, andiii. Confirm compliance in writing within 7 days.c) Termination for breach does not entitle the Client to a refund.d) The Agency reserves all rights to pursue additional legal remedies for IP infringement, including injunctive relief and damages.

a) The Blueprint contains proprietary methodologies and strategic intelligence. The Client agrees to treat the Blueprint as confidential business information.b) This confidentiality obligation does not prevent:i. Sharing as permitted under Section 4.3(b),ii. Public quotations as permitted under Section 4.3(c), oriii. Disclosures required by law or court order.

All Blueprints are created by the Agency using proprietary frameworks and methodologies owned by the Agency. The creation process may involve advanced software tools, including artificial intelligence systems, to assist with production. All deliverables are developed under human direction and validated by the Agency's experts before delivery.

a) The Blueprint will be delivered via email to the address provided by the Client during application.b) It is the Client's responsibility to:i. Provide a valid, monitored email address;ii. Ensure email systems accept messages from the Agency's domain; andiii. Check spam/junk folders.c) The Client must notify the Agency within 48 hours if delivery is not received.

a) Focused Blueprints will be delivered within 4-6 weeks following payment confirmation.b) Testing Blueprints will be delivered within 6-8 weeks following payment confirmation.c) Architect Blueprint delivery timelines are specified in the separate Custom Blueprint Agreement.d) These timelines are targets. The Agency will make reasonable efforts to meet them but is not liable for delays caused by factors outside its control.

Delivery is deemed complete when the email containing the Blueprint is successfully sent to the Client's provided email address, regardless of whether the Client opens, downloads, or acknowledges receipt.

The Blueprint is delivered as a PDF document only. Alternative file formats are not available.

The Client has 14 calendar days from delivery to review the Blueprint and report any issues under Sections 5.6 or 5.7.

a) The following are considered factual errors eligible for correction:i. Typographical errors or grammatical mistakes;ii. Incorrect company name, industry, or sector;iii. Incorrect offering details as specified in the application;iv. Incorrect target market information as provided by the Client.b) Factual errors must be reported in writing within 14 calendar days of delivery.c) Reports submitted after 14 days may be declined at the Agency's sole discretion.

The following are not considered factual errors and are only addressable through the strategic dispute process in Section 5.8:a) Psychographic segmentation and segment characterization;b) Messaging frameworks and strategic positioning;c) Hooks, triggers, and psychological angles;d) Shadow Language phrasing and audience voice interpretation;e) Research conclusions and strategic recommendations;f) Any subjective or interpretive elements of the Blueprint.The Client acknowledges that disagreement with how the audience is described, segmented, or characterized (including "how they talk") does not constitute a factual error. Such concerns may only be raised through the strategic dispute process in Section 5.8, subject to the requirements and limitations set out therein.

a) The Agency does not revise strategic recommendations, psychographic segmentation, or messaging frameworks based on Client preference, subjective disagreement, or opinion.b) If the Client believes a strategic recommendation is fundamentally flawed, they must submit a written dispute within 14 calendar days of delivery, including:i. Specific reasons for the dispute; andii. Justification against the psychological research, logic, or methodology presented in the Blueprint.c) The Agency will acknowledge receipt of the dispute within 10 business days and evaluate the concern against its psychographic principles and research methodology.d) The Agency may, at its sole discretion:i. Confirm and explain the original recommendations with additional supporting evidence;ii. Offer limited revisions where a material flaw is demonstrated; oriii. Propose an alternative solution that addresses the Client's concern while maintaining strategic integrity.e) The Agency's decision under this process is final. No further revisions are offered once a dispute has been resolved.

a) The Agency will provide one (1) corrected version of the Blueprint addressing all factual errors reported within the 14-day review period.b) If the Client identifies additional factual errors after receiving the corrected version, the Agency may, at its sole discretion:i. Provide a second correction at no charge; orii. Decline further corrections; oriii. Offer additional corrections subject to a reasonable administrative fee.c) Corrections will be delivered within 10-14 business days of the Agency confirming which reported items qualify as factual errors.

a) The Blueprint shall be deemed finally accepted, and the Agency's delivery obligations fully discharged, upon the earlier of:i. Expiry of the 14-day review period without factual errors or strategic disputes being raised; orii. Delivery of the corrected Blueprint and/or resolution of all strategic disputes.b) Once finally accepted, no further corrections, revisions, or disputes will be entertained.

Once the Blueprint is finally accepted under Section 5.11, no refunds are available for any reason.

The Agency will provide the Blueprint with reasonable care and skill, using its proprietary research methodology. However, the Agency makes no guarantees regarding specific business outcomes or results.

The Agency makes no warranties, guarantees, or representations regarding specific business outcomes, including but not limited to:a) Return on advertising spend (ROAS) or conversion rates;b) Sales figures, revenue increases, or profit margins;c) Lead generation metrics or customer acquisition costs;d) Market share improvements or competitive positioning;e) Any specific financial or commercial results.

Final results depend entirely upon factors outside the Agency's control, including:   a) Quality and presentation of the Client's offer   b) Website design, functionality, and user experience   c) Sales funnel optimization and conversion mechanisms   d) Advertising execution and budget allocation   e) Market timing and competitive landscape   f) Product or service quality and fulfillment

a) The Blueprint is designed exclusively for the specific offering and target audience identified in the Client's application.b) Use of the Blueprint for different offerings, markets, or business contexts may yield suboptimal or inaccurate results and is undertaken at the Client's sole risk.c) The Agency is not responsible for results arising from misapplication of the Blueprint outside its intended scope.

The Client acknowledges and agrees that:   a) All business and marketing activities involve inherent commercial risk   b) Market conditions, consumer behavior, and competitive landscapes are subject to constant change   c) The Client assumes full responsibility for all business decisions and their consequences   d) Implementation of any marketing strategy, regardless of quality, carries no guarantee of success

The Agency is not responsible for results affected by factors outside the Blueprint's scope, including:   a) Economic conditions and market volatility   b) Changes in platform algorithms or advertising policies   c) Competitive actions or market saturation   d) Regulatory changes affecting the Client's industry   e) Force majeure events or unforeseen circumstances

The Client is solely responsible for:   a) Evaluating the suitability of recommendations for their specific business   b) Compliance with all applicable laws and regulations   c) Obtaining necessary professional advice (legal, financial, etc.)   d) Testing and validating strategies before full implementation   e) Monitoring and adjusting implementation based on results

a) The Blueprint contains marketing strategy and psychological insights, not professional advice.b) The Client should seek independent professional advice where:i. Legal compliance or regulatory matters are involved;ii. Financial projections or investment decisions are required;iii. Tax implications or accounting treatment must be determined;iv. Industry-specific regulations or licensing requirements apply.

Any claims regarding the Blueprint's content or recommendations (other than claims for non-delivery) must be notified to the Agency in writing within 14 days of delivery in accordance with Section 5, failing which the Client is deemed to have accepted the Blueprint in full.

a) Subject to Section 7.7 (Non-Excludable Liability), the Agency's total aggregate liability to the Client for any and all claims arising out of or in connection with the Blueprint shall be limited to the total fee paid by the Client for that specific Blueprint.b) This cap applies regardless of the form of action, whether in contract, tort (including negligence), breach of statutory duty, or otherwise.

Subject to Section 7.7 (Non-Excludable Liability), the Agency shall not be liable for:a) Loss of anticipated profits, sales, business opportunities, or revenue;b) Wasted advertising spend, platform fees, or budget losses, except where caused by the Agency's negligence or material breach of these Terms;c) Business interruption, loss of operational time, or project delays;d) Reputational harm, negative public feedback, or brand damage;e) Loss of goodwill, loss of data, or corruption of digital infrastructure;f) Any indirect, special, incidental, or consequential loss or damage of any kind.

The Client acknowledges that:a) All media investment and advertising spend is deployed at the Client's own risk;b) The Client is solely responsible for compliance with advertising platform policies and regulations;c) The Client assumes all responsibility for brand perception and public communications;d) Implementation of strategic recommendations does not guarantee specific outcomes.

a) For business clients: Any legal action or claim arising from the delivery or use of the Blueprint must be commenced within six (6) months of the delivery date, subject to applicable law.b) For consumer clients: The statutory limitation period under the Limitation Act 1980 applies (six years for breach of contract).c) This section does not extend the 14-day notification period set out in Sections 5 and 6.

a) Where the Client is a consumer under the Consumer Rights Act 2015:i. The exclusions in Section 7.2 do not apply to losses caused by the Agency's failure to provide services with reasonable care and skill;ii. The liability cap in Section 7.1 does not apply to losses caused by the Agency's negligence or breach of statutory duty.b) For business-to-business contracts, the exclusions and limitations in this Section 8 apply to the fullest extent permitted by law.

Nothing in these Terms affects the Client's statutory rights under the Consumer Rights Act 2015 or other applicable consumer protection legislation.

Nothing in these Terms excludes or limits the Agency's liability for:a) Fraud or fraudulent misrepresentation;b) Death or personal injury caused by negligence;c) Any other liability that cannot be excluded or limited under applicable law.(This section applies regardless of whether the Client is a consumer or business.)

a) The Agency will treat all information provided by the Client during the application and Blueprint creation process as confidential.b) Client information will only be used for the purposes of creating and delivering the Blueprint, maintaining business records, and complying with legal obligations.c) The Agency will not disclose Client information to third parties except:i. With the Client's express written consent;ii. As required by law, court order, or regulatory authority;iii. To professional advisors bound by confidentiality obligations;iv. In anonymized form that does not identify the Client.

a) The Agency's rights to reference the Client in portfolio materials are governed by Section 4.7 (Agency Portfolio Rights).b) The Agency will not use the Client's name, logo, or identifying information in marketing materials without the Client's express written consent.

a) The Blueprint contains proprietary methodologies and strategic intelligence.b) The Client agrees to treat the Blueprint as confidential business information, except:i. Sharing as permitted under Section 4.3 (Permitted Uses);ii. Public quotations as permitted under Section 4.3(c); oriii. Disclosures required by law.

a) The Agency processes Client personal data in accordance with UK GDPR and the Data Protection Act 2018.b) Legal basis for processing: Performance of contract (providing the Blueprint service).c) Data retention: Client information is retained for:i. Seven (7) years for tax and accounting purposes (HMRC requirement); andii. As long as necessary to provide ongoing support or resolve disputes.d) Client rights: The Client has the right to:i. Access their personal data held by the Agency;ii. Request correction of inaccurate data;iii. Request deletion of data (subject to legal retention requirements);iv. Object to processing or request restriction of processing.e) To exercise these rights, contact [your email].f) The Agency implements appropriate technical and organizational security measures to protect Client data.

These Terms are governed by and construed in accordance with the laws of England and Wales.

a) For Business Clients:i. The parties agree to attempt to resolve disputes through good faith negotiation first.ii. If negotiation fails, either party may refer the matter to mediation under the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure. Mediation costs shall be shared equally.iii. If mediation is unsuccessful or either party declines to mediate, disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.b) For Consumer Clients:i. Nothing in these Terms prevents a consumer from exercising their right to bring proceedings in the courts of England and Wales.ii. The Agency may suggest alternative dispute resolution through mediation, but the Client is not obliged to accept.c) The parties may agree to arbitration as an alternative to court proceedings, but neither party is required to do so.

a) Neither party shall be liable for delays or failure to perform obligations caused by events beyond their reasonable control, including natural disasters, acts of government, terrorism, war, strikes, or pandemics.b) The affected party must notify the other party promptly of the force majeure event and its expected duration.c) If a force majeure event prevents the Agency from delivering the Blueprint:i. The delivery deadline shall be extended by a reasonable period; andii. If the delay exceeds 60 consecutive calendar days, either party may terminate the contract by written notice.d) In the event of termination under 9.3(c)(ii), any refund will be calculated by deducting:i. Payment processing fees charged by the payment provider (non-refundable third-party costs); andii. A proportion of the fee to cover work undertaken and project costs incurred up to the point of termination, as reasonably determined by the Agency based on the stage of production reached (minimum 25% of the fee).e) Technical issues, internet connectivity problems, or software failures affecting the Agency's normal operations do not constitute force majeure events.

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the parties' original intent.

a) These Terms, together with any separately executed Custom Blueprint Agreement (if applicable), constitute the entire agreement between the parties regarding the Blueprint.b) These Terms supersede all prior discussions, negotiations, proposals, or agreements, whether written or oral.c) The Client acknowledges that they have not relied on any statement, representation, or promise not expressly set out in these Terms.

a) The Agency may amend these Terms from time to time by:i. Publishing updated Terms on the website at www.nichered.com; andii. Sending email notification to the Client's registered email address.b) Amendments take effect 14 days after publication and notification.c) Amendments apply only to Blueprint projects initiated after this 14-day period.d) Continued use of the Agency's services after amendments take effect constitutes acceptance of the amended Terms.

a) The Client may not assign, transfer, or sublicense their rights under these Terms without the Agency's prior written consent, except:i. Assignment to a successor entity upon sale or transfer of the Client's business, in accordance with Section 4.6 (License Transfer on Business Sale).b) The Agency may assign or transfer its rights and obligations under these Terms to:i. A successor entity in the event of a sale, merger, or reorganization; orii. An affiliate or related company.c) The Agency will notify the Client of any assignment within 14 days.

a) Legal notices under these Terms must be in writing and sent to:To the Agency: theteam@nichered.comTo the Client: The email address provided during applicationb) Notices are deemed received:If sent by email: 24 hours after sending (provided no delivery failure notification is received);c) The Agency will acknowledge receipt of legal notices within 10 business days.d) Either party may update their notice contact details by written notification to the other party.

Failure or delay by either party to enforce any provision of these Terms does not constitute a waiver of that provision or the right to enforce it in the future. Any waiver must be in writing and signed by the party granting the waiver.

a) Both parties agree not to make any public statement, post, or communication (including on social media or professional forums) that disparages or is intended to materially damage the reputation of the other party, its business, or its key personnel.b) This clause does not restrict either party from:i. Making truthful statements required by law, regulation, or court order;ii. Providing honest, factual feedback in private communications between the parties; oriii. Posting honest reviews based on actual experience, provided such reviews are not primarily intended to damage the other party's reputation.c) Any breach of this clause constitutes a material breach of these Terms.

The following provisions survive termination or expiry of these Terms:
Section 5 (Intellectual Property)
Section 7 (Disclaimers & Warranties)
Section 8 (Limitation of Liability)
Section 9 (Confidentiality and Data Protection)
Section 9.1, 9.2, 9.4, 9.9, 9.10 (selected General Provisions)